Sili Bibs Is Now Sienni: The Story Behind Our New Name

Sili Bibs Is Now Sienni: The Story Behind Our New Name

If you've been searching for Sili Bibs, welcome - you've found us.

We're excited to introduce you to Sienni.

While our name has changed, everything you know and love about our brand remains exactly the same. The same founders, the same thoughtfully designed products, the same commitment to quality and the same passion for making mealtimes a little easier for families.

This is simply the next chapter in our story.

Why We Changed Our Name

When we first launched, our focus was on creating a better baby bib.

Our signature hybrid bib quickly became the heart of our business, helping families navigate the wonderfully messy journey of starting solids and everyday mealtimes.

As our business grew, so did our vision.

We realised we weren't just creating bibs anymore.

We were creating thoughtfully designed mealtime essentials for babies and toddlers - from premium stainless steel tableware to products that support families through every stage of their feeding journey.

We wanted a name that could grow with us.

One that reflected the bigger picture of who we are today and where we're heading tomorrow.

That's how Sienni was born.

What's Changing?

Our name.

That's it.

You'll notice:

  • A new brand name
  • A refreshed logo
  • Updated packaging
  • A new website and branding

But behind the scenes, it's still us.

The products you've trusted remain the same.

The quality remains the same.

Our values remain the same.

And our mission hasn't changed at all.

What's Staying Exactly the Same?

Everything that made you choose us in the first place.

You'll still find:

  • Our signature hybrid bibs
  • Premium food-grade materials
  • Thoughtfully designed mealtime essentials
  • Premium stainless steel tableware
  • Beautiful colours and hand-illustrated designs
  • Products designed by parents who understand real family life

Every product continues to be created with the same attention to detail and practical design you've come to expect.

Why "Sienni"?

Choosing a new name wasn't something we took lightly.

We wanted a name that reflected not only where our brand is headed, but also the story that has shaped us.

Sienni is a name that carries deep personal meaning for our family. It was chosen in honour of our beautiful daughter, Sienna, whose memory continues to inspire everything we do.

While our products are designed to make everyday mealtimes a little easier for families, the heart behind Sienni is also a reminder to treasure the moments we share around the table. The everyday breakfasts, the messy dinners, the first tastes and the conversations that become lifelong memories.

For us, Sienni represents love, family, connection and the little moments that matter most.

It's a name we'll carry with great pride - and one we're honoured to share with your family, too.

Thank You for Growing With Us

Rebranding a business is a big step.

It's exciting.

A little emotional.

And something we didn't take lightly.

We're incredibly grateful to every customer who has supported us as Sili Bibs and who is now joining us on this next chapter as Sienni.

Whether you've purchased one bib or have been with us from the beginning, you've helped shape the business we are today.

Thank you.

Frequently Asked Questions

Is Sienni the same company as Sili Bibs?

Yes.

Sienni is the new name for Sili Bibs. We're the same Australian-owned business with the same founders, products and commitment to quality.

Have your products changed?

No.

Our products remain the same thoughtfully designed mealtime essentials you already know and love. As always, we'll continue refining and improving our collections based on feedback from families.

Can I still use products I purchased from Sili Bibs?

Absolutely.

Your Sili Bibs products are exactly the same products we proudly sell today under the Sienni name.

Has your website changed?

Yes.

You'll now find us at www.sienni.com.au, where you'll discover our complete collection of hybrid bibs, premium stainless steel tableware and future mealtime essentials.

The Best Is Still to Come

This rebrand marks the beginning of an exciting new chapter.

We're continuing to create thoughtfully designed products that help make mealtimes simpler, more enjoyable and a little less stressful for families.

From first tastes to independent toddler meals - and everything in between - we're so excited to have you with us.

Thank you for being part of our journey.

Welcome to Sienni.

Bringing Little Ones to the Table

Sienni is an Australian-owned baby brand, formerly known as Sili Bibs, creating thoughtfully designed mealtime essentials for growing families.

The name may be new.

The heart behind it isn't.

From our signature hybrid bibs to our premium stainless steel tableware, every product is designed to make everyday mealtimes a little easier, so families can spend less time worrying about the mess and more time making memories together.

Thank you for being part of our journey.

Bringing Little Ones to the Table.

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